Photo courtesy of AampP

Photo courtesy of A&P

Promoting Seafood’s Health Benefits

Supermarkets tout seafood’s health benefits to appeal to diet-conscious consumers

When A&P relaunched its seafood department as the Great Atlantic Seafood Market in January, the retailer also debuted a new slogan: “So Fresh, So Healthy and So Easy.”

“Eating seafood is a great way customers can practice healthy eating habits, so it was only natural that we include ‘So Healthy’ in our seafood slogan,” said Mike Mills, executive vice president of merchandising at the Montvale, N.J.-based retailer.

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