Retailers work to expand reach of seafood

Retailers work to expand reach of seafood

“We’re doing live demos in our stores, providing our customers with the opportunity to try seafood and see how easy it is to prepare.” —BOB HARTMAN, Demoulas Market Basket

Both Demoulas Market Basket and Long John Silver’s have rolled out initiatives to increase consumer seafood consumption. The companies shared their efforts at a panel at the Seafood Expo North America conference in Boston last week.

Demoulas Market Basket radically expanded its commitment to seafood over the last eight years, and as a result, has boosted the department’s percentage of total store sales, according

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TAGS: Marketing
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