Seafood Made Simple for the Customer

Seafood Made Simple for the Customer

  Through value-added offerings, education and cross-merchandising, retailers focus on making seafood as easy to buy and prepare as possible.

The key word in seafood departments these days is convenience. Consumer demand for quick and easy meals has changed how retailers prepare and merchandise their seafood offerings.

“There’s still a huge intimidation factor [with seafood] and how to cook it, how not to overcook it. So the more a retailer can take away the uncertainty, the better it is to reach a broader range of consumers,” said Neil Stern, a senior partner with Chicago-based consultant group McMillan Doolittle

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