Customer Frugality Shows in Latest AMG Study

JACKSONVILLE, Fla. — Shoppers are clinging to frugal shopping habits, according to a new study from AMG Strategic Advisors here.

Among the findings from AMG’s new trade promotion study, “A Shift in the Lift: A Study of Key Factors Influencing Trade Promotion,” found that 67% of shoppers said they are “buying less and sticking to a budget.”

In addition, 54% said they are buying fewer items on impulse, 59% said more than half of their grocery purcha

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