Report Forecasts Major Trends in Natural Products

Report Forecasts Major Trends in Natural Products

“You are seeing this move toward simpler products where new product innovation is actually undoing a lot of what we had done with our food products over the last decades." — Carlotta Mast, lead author, "NEXT Forecast 2014"

BOULDER, Colo. — The simplification of product formulations, an increasing level of transparency and greater degrees of personalization are among the most significant trends shaping the natural products industry, according a new report from New Hope Natural Media.

In addition to those trends and others, “NEXT: The Natural Products Industry Forecast 2014” also seeks to identify the brands, products, people

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