Study: Shoppers Loyal to Local

CHICAGO — Consumers, getting more serious about their quest for local food, are choosing to do their food shopping where local products are available, and are willing to pay a premium price for them, research by A.T. Kearney shows. Not only that, but many of the respondents in the study favor local over organic.

A.T. Kearney, a global consulting firm, conducted an online survey in November 2012 that included 1,300 respondents, split 50-50 between men and wom

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