Today’s Man Goes Grocery Shopping

Today’s Man Goes Grocery Shopping

Influenced in part by the economy, men are redefining their household role and taking on more of the grocery shopping

Even when James Brown crooned “This is a Man’s World,” the supermarket and the decisions made therein were decidedly female.

But the stagnant economy and a willingness of young men to share in more of the childrearing, food shopping and meal preparation are blurring traditional gender roles.

As more men take control of the shopping cart, experts advise marketers to make subtle changes to better reflect the shift.

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