On Topic: Gluten-free foods

On Topic: Gluten-free foods

How can supermarkets better cater to consumers seeking gluten-free foods?

To meet the needs of gluten-free shoppers, supermarkets should focus on two things: communication and education. Communication means clear identification of gluten-free items, whether in a dedicated gluten-free section or integrated throughout the store  (either approach can work). Education comes into play because the staff needs to be accurately informe

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Contact: Desiree Torres Desiree.Torres@penton.com

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