Pierce: Retailers should cross-merchandise supplements, food to incite trial

Pierce: Retailers should cross-merchandise supplements, food to incite trial

Food retailers interested in “getting their fair share” of the $37 billion supplement segment should merchandise supplements throughout the store, said Eric Pierce, director, strategy and insights, NEXT at New Hope Natural Media, during SN’s Health and Wellness Summit at Expo East in Baltimore, Wednesday.

Eric Pierce of New Hope Natural Media (Photo by Kate Patterson)

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