Store Brands 2014: Managing Millennials

Store Brands 2014: Managing Millennials

Generation Y shops traditional supermarkets often, wants value and is receptive to store brands, according to a new PLMA survey

Millennials are overwhelmingly aware of, and regularly buy, store brands, according to a new Surveylab survey conducted for the PLMA for publication in Supermarket News.

Nearly all (96%) Millennials are aware of store brand products; 36% buy them “frequently” and 53% buy them “occasionally,” according to “My Generation and Grocery Shopping,” a just-released online survey.


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