Website Features

Website Features

Retailers are finding many more ways to reach out to their customers through their websites and email communications. The most popular website feature is company history, employed by 70% of all respondents, followed by store locator (67%) and job openings (62%). More than half of respondents send informational email to shoppers (56%) and allow email feedback (55%).

Among retailer respondents, 62% offer online meal planning/recipes and a weekly flier (49% overall), and more than half (

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