Taking customers beyond celery and carrots

Taking customers beyond celery and carrots

Despite an abundance of options in the produce department, many consumers return to the same fruits and vegetables, according to D&W Fresh Market’s Living Well lifestyle expert, Margaux Drake.

To help customers get out of that rut, Drake held an event this month called “Eat Your Fruits & Veggies” that showcased unusual produce items like rhubarb, kohlrabi, fennel and sunchokes.

“What inspired me is that when I talk to people about produce there are so many items in

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