2014 Prediction #6: Consumers Forgo Functional for Nutrient Dense

Ginger beer, nori sheets and pu-erh tea are a few of the inherently nutritious foods and drinks that will benefit from consumers’ predilection for easy to consume pick-me-ups in 2014, said Melissa Abbott, director of culinary insights for The Hartman Group, a Bellevue, Wash., market research company with a consumer-centric approach.

“The important distinction is that it’s not about functional foods; that’s not what consumers are interested in,” said Abbott of foods with added calc