ASIAN PERSUASION

Asian consumers represent the second-fastest-growing U.S. demographic, behind Hispanics. Their fare is growing more ubiquitous as a result, and leaving retailers with a new quandary one that involves catering to American shoppers' ethnic cravings while at the same time offering recent Asian immigrants the tastes from their homeland. Asians are looking for ingredients to make dishes at home, while

Asian consumers represent the second-fastest-growing U.S. demographic, behind Hispanics.

Their fare is growing more ubiquitous as a result, and leaving retailers with a new quandary — one that involves catering to American shoppers' ethnic cravings while at the same time offering recent Asian immigrants the tastes from their homeland.

“Asians are looking for ingredients to make dishes at home, while Americans tend to seek branded products we recognize,” said Tom Hann, director

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