Bilingual Employees, Packaging Spark Sales for Grande

An independent operator who converted one of his two stores to a Hispanic format 15 months ago said sales are up 30%, with most of the increase coming after he hired more bilingual employees last April. Tom Evans, owner of Grande Foods, a 35,000-square-foot store in Cornelius, Ore., said bilingual packaging is also an important part of the store's offering, with products carrying bilingual

TIGARD, Ore. — An independent operator who converted one of his two stores to a Hispanic format 15 months ago said sales are up 30%, with most of the increase coming after he hired more bilingual employees last April.

Tom Evans, owner of Grande Foods, a 35,000-square-foot store in Cornelius, Ore., said bilingual packaging is also an important part of the store's offering, with products carrying bilingual labels — including certain health and beauty care items and the Special Va

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