FreshDirect Boosts Sales With Chef Brands, Ethnic Cuisine

FreshDirect has seen excellent sales of its new chef-designed meals, and this has spurred plans both for more partnerships with renowned chefs and for the addition of more ethnic cuisine to the Web grocer's prepared foods menu. FreshDirect, a fresh foods home-delivery company serving the New York Metro area, added meals created by Roberto Santibanez, award-winning chef and culinary

NEW YORK — FreshDirect has seen excellent sales of its new Rosa Mexicano chef-designed meals, and this has spurred plans both for more partnerships with renowned chefs and for the addition of more ethnic cuisine to the Web grocer's prepared foods menu.

FreshDirect, a fresh foods home-delivery company serving the New York Metro area, added meals created by Roberto Santibanez, award-winning chef and culinary director at New York's Rosa Mexicano restaurants, earlier this spring. T

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