It’s good to have a standout sandwich, but one retailer, Patrick Ptacek, one of the owners of Ptacek’s IGA in Prescott, Wis., believes it’s just as important to let people know what you have. The latest hoopla to showcase his signature, store-made bratwurst sandwiches involved a brat sandwich that ran 152 feet long and was grilled in front of the store. Photo courtesy of Ptacek’s IGA