General Mills Targets Hispanics via Holidays

More than 10% of U.S. Hispanics are unfamiliar with American holidays like Halloween and Thanksgiving, according to a survey commissioned by General Mills and conducted by Synovate Market Research.

MINNEAPOLIS — More than 10% of U.S. Hispanics are unfamiliar with American holidays like Halloween and Thanksgiving, according to a survey commissioned by General Mills and conducted by Synovate Market Research. Conducted in August, the survey polled 500 U.S. Hispanics at various levels of acculturation. Most Hispanics (65%) would welcome learning more about the holidays as a way of improving their lives. The survey comes at a time when General Mills is running a Hispanic-focused outreach pro

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