Going Ethnic

Chicken korma may sell wildly in some urban markets, but not so much in western Connecticut or West Texas. At Morton Williams in New York, where there's a culturally diverse and time-starved population, the recent addition of Indian and Asian fare has boosted prepared food sales significantly. Most of the 12-unit, Bronx-based independent's stores are in Manhattan. Aside from having a multicultural

Chicken korma may sell wildly in some urban markets, but not so much in western Connecticut or West Texas.

At Morton Williams in New York, where there's a culturally diverse and time-starved population, the recent addition of Indian and Asian fare has boosted prepared food sales significantly.

Most of the 12-unit, Bronx-based independent's stores are in Manhattan.

Aside from having a multicultural population, “New Yorkers are adventurous and like to try new and excitin

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