H-E-B Spotlights Hispanic Housewares

SAN ANTONIO With a series of personal appearances by a Latina artist last week, H.E. Butt Grocery Co. here is promoting a new line of Hispanic-themed tabletop housewares and other general merchandise items. Among the stores visited by Cristina Sosa Noriega were H-E-B's newest Plus! store in Laredo, Texas, following other stops at H-E-B stores in San Juan, Mission and Rio Grande City, all in Texas.

SAN ANTONIO — With a series of personal appearances by a Latina artist last week, H.E. Butt Grocery Co. here is promoting a new line of Hispanic-themed tabletop housewares and other general merchandise items.

Among the stores visited by Cristina Sosa Noriega were H-E-B's newest Plus! store in Laredo, Texas, following other stops at H-E-B stores in San Juan, Mission and Rio Grande City, all in Texas.

The line of 54 stockkeeping units, called “My Loteria by Cristina Sosa

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TAGS: Marketing