Hispanic Chain Launches New Freshco Banner in Florida

The Bravo Supermarkets chain has opened a new format that it hopes will appeal to a broad consumer base with its emphasis on perishables and low prices. Bravo, a Hispanic-focused format that has its roots in the New York area, debuted the Freshco International Supermarket concept here at the end of August, and already the chain's owners want to expand the banner. In the future,

ORANGE CITY, Fla. — The Bravo Supermarkets chain has opened a new format here that it hopes will appeal to a broad consumer base with its emphasis on perishables and low prices.

Bravo, a Hispanic-focused format that has its roots in the New York area, debuted the Freshco International Supermarket concept here at the end of August, and already the chain's owners want to expand the banner.

“In the future, we would keep the Bravo stores that we have, but open Freshco store

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