Interpreting Health

Interpreting Health

Supermarkets' commitment to wellness translates to health for Hispanics

Supermarkets love spicy food and a good fiesta, but when it comes to addressing the health needs of their Hispanic shoppers, the relationship can be a bit awkward. How do they, for instance, offer healthy tamale recipes without seeming inauthentic? How do they explain the seriousness of diabetes and obesity without putting a damper on the party?

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