Latin Libations

Beverage companies looking to wet the whistle of Hispanic consumers are also making a splash in the mass market with a host of drinks with crossover appeal. Americans, in turn, are developing a taste for Latin flavors fused with conventional favorites. In the past year, major beer companies have fed the trend by introducing new, innovative brews that feature a Latin twist. Chandler, Ariz.-based Bashas'

Beverage companies looking to wet the whistle of Hispanic consumers are also making a splash in the mass market with a host of drinks with crossover appeal.

Register to view the full article

TAGS: Center Store