Millennials leave primary channel to shop deli, bakery

Millennials leave primary channel to shop deli, bakery

Many Millennial shoppers look for items in dairy, deli and bakery outside of their primary store, The Hartman Group CEO Laurie Demeritt said in a session at IDDBA’s Dairy-Deli-Bake 2014 in Denver last week. The session was titled “Key Shifts in Food Culture: How Consumer Preferences and Behaviors are Evolving and How to Respond.”

While their reasons for shopping elsewhere differ by category, Millennials often go looking for what they perceive are value, selection and variety, Deme

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