New Flavor

The second generation to lead Sedano's Supermarkets has its eye on second-generation Hispanic consumers. For Sedano's, the 47-year-old, Miami-based retailer recognized as the largest independent Hispanic food retailer in the U.S., the generational progression is a natural one: They are the sons and daughters of the chain's loyal customers. But in targeting that shopper younger, more assimilated to

The second generation to lead Sedano's Supermarkets has its eye on second-generation Hispanic consumers.

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