New Packages Target Convenience

Organic, refrigerated pancake batter in an aerosol can and a crushable cup that makes it possible for kids to eat yogurt with one hand are just two recent packaging innovations focused on convenience. The first, Batter Blaster, standing in a category by itself, is usually merchandised in supermarket dairy cases, Batter Blaster founder and Chief Executive Officer Sean O'Connor told SN. His Austin,

Organic, refrigerated pancake batter in an aerosol can and a crushable cup that makes it possible for kids to eat yogurt with one hand are just two recent packaging innovations focused on convenience.

The first, Batter Blaster, standing in a category by itself, is usually merchandised in supermarket dairy c

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TAGS: Marketing