Rally 'Round Organic: Promotions on Tap

Sales of organic food are not falling. Let's just say growth is slowing. The distinction is critical to organic food supporters, who have witnessed skyrocketing category growth wither in the onslaught of the recession. Sales of UPC-coded, branded organic products grew by roughly 14% last year, down from their all-time high of 22% in 2006, according to research firm Mintel and the outlook for 2009

Sales of organic food are not falling. Let's just say growth is slowing.

The distinction is critical to organic food supporters, who have witnessed skyrocketing category growth wither in the onslaught of the recession. Sales of UPC-coded, branded organic products grew by roughly 14% last year, down from their all-time high of 22% in 2006, according to research firm Mintel — and the outlook for 2009 indicates a further drop, as the poor economy causes shoppers to re-examine purchases o

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TAGS: Marketing