SN Whole Health: Winter 2012 News

SN Whole Health: Winter 2012 News

“We need a pool of funds that will allow us to promote what organic delivers.” — Christine Bushway, executive director and CEO, Organic Trade Association

A $30M Check-off for Organics

What could the organic industry do with $30 million?

For starters, it could present a cross-category, unified message designed to educate consumers about organic food, and provide retailers with marketing materials that bring the message into the store.

“We need a pool of funds that will allow us to promote what organic delivers,” said Christine Bushway, executive director and CEO of the Organic Trade Assoc

Register to view the full article

test - Advanced Registered User

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish