Soccer Star Visits Sabor Latino

Soccer games with former Mexican soccer player are among the ways Food Lion is promoting its Sabor Latino stores in North Carolina. Zague appeared at Food Lion's Greensboro and Winston-Salem stores last month for soccer competitions with customers, featuring prizes. It's all part of Food Lion's new Hispanic-marketing initiative that involves cutting in 1,000 Hispanic items and featuring

SALISBURY, N.C. — Soccer games with former Mexican soccer player “Zague” are among the ways Food Lion is promoting its “Sabor Latino” stores in North Carolina.

Zague appeared at Food Lion's Greensboro and Winston-Salem stores last month for soccer competitions with customers, featuring prizes.

It's all part of Food Lion's new Hispanic-marketing initiative that involves cutting in 1,000 Hispanic items and featuring Spanish-language advertising in select stores.

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