SPECIAL EFFECTS

Specialty food is becoming even more special. Sales grew 13% last year to $38.5 billion, according to a study by Mintel International, SPINS and the National Association for the Specialty Food Trade, based on scanner data of 36 categories (including organics) in food, drug, mass merchandisers (excluding Wal-Mart Stores) and natural supermarkets (excluding Trader Joe's). If the industry continues on

Specialty food is becoming even more special.

Sales grew 13% last year to $38.5 billion, according to a study by Mintel International, SPINS and the National Association for the Specialty Food Trade, based on scanner data of 36 categories (including organics) in food, drug, mass merchandisers (excluding Wal-Mart Stores) and natural supermarkets (excluding Trader Joe's).

If the industry continues on this track, specialty food could command 20% of all food sales at retail by 201

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