Study: Consumers Are Better Educated

Shoppers are more informed about product safety, whether environmentally friendly methods are used throughout the supply chain, and other information about the food and beverages they buy, according to a new study. Sixty percent of the U.S. consumers surveyed claimed they are already more knowledgeable about the food they buy now vs. two years ago, and 40% said they're also better educated

ARMONK, N.Y. — Shoppers are more informed about product safety, whether environmentally friendly methods are used throughout the supply chain, and other information about the food and beverages they buy, according to a new study.

Sixty percent of the U.S. consumers surveyed claimed they are already more knowledgeable about the food they buy now vs. two years ago, and 40% said they're also better educated about the source of foods they buy, according to IBM's Institute for Busin

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