Unacculturated Hispanics Buy Less Private Label: FMI

Spanish-dominant Hispanics like store brands, but are less likely to buy them compared with their more acculturated counterparts, according to a new study from the Food Marketing Institute. About half (49%) of Spanish-dominant households agree that private label offers a great value, while 55% say private label is about as good as national/international brands. Yet about one-quarter (23%)

NEW YORK — Spanish-dominant Hispanics like store brands, but are less likely to buy them compared with their more acculturated counterparts, according to a new study from the Food Marketing Institute.

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