Wal-Mart's 'Supermercado' Reflects New Focus

The decision by Wal-Mart Stores to test a Hispanic format at single Neighborhood Market locations in Phoenix and Houston could signal a new willingness by the giant retailer to focus on specific demographics as it expands. This is an indication Wal-Mart is getting more sophisticated in its thinking and moving away from operating cookie-cutter stores within each format in favor

BENTONVILLE, Ark. — The decision by Wal-Mart Stores here to test a Hispanic format at single Neighborhood Market locations in Phoenix and Houston could signal a new willingness by the giant retailer to focus on specific demographics as it expands.

“This is an indication Wal-Mart is getting more sophisticated in its thinking and moving away from operating cookie-cutter stores within each format in favor of a more customized offering, at least in terms of marketing,” Gary Giblen,

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