Whole Health: Fresh Looks

There are a lot of new looks gracing the natural and organic category this spring, as companies large and small modernize their logos, packaging and brand positioning. Barbara's Bakery, Nature's Path and Rudi's Bakery are just some of the companies sporting updated appearances. We want to bring a consistent look across our entire product line, and we want to make it easier for consumers to find us,

There are a lot of new looks gracing the natural and organic category this spring, as companies large and small modernize their logos, packaging and brand positioning. Barbara's Bakery, Nature's Path and Rudi's Bakery are just some of the companies sporting updated appearances.

“We want to bring a consistent look across our entire product line, and we want to make it easier for consumers to find us,” said Jacquie Perlmutter, brand manager at Barbara's Bakery. Experts believe such chan

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