WinCo Goes for the Win

WinCo Goes for the Win

Employee-owned WinCo ramps up expansion into new markets “Once the idea of being owners takes hold, the employees feel differently ... they do their jobs more effectively and efficiently, they get along with their co-workers better and they treat customers better." — Steven L. Goddard, president and CEO, WinCo

BOISE, Idaho — WinCo Foods here said it expects to become more aggressive in its growth over the next few years, boosting annual unit expansion to about 10% — with plans to make the jump into Texas early next year.

Openings in Colorado and New Mexico may not be far behind, company officials told SN.

However, industry observers said the company may need to figure out how to localize

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