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Closed Cases Boost Merchandising Opportunities

Closed Cases Boost Merchandising Opportunities

With high-visibility doors and well-planned displays, closed cases boost grocers’ merchandising opportunities. Sponsored by Hillphoenix.

There are plenty of reasons to close the case on a supermarket’s refrigerated or frozen food aisle — product longevity, energy savings and more. But here’s a counterintuitive motive for putting doors on once-open cases: enhanced customer experience inside the store.

“Grocers worry that putting a glass door between the shopper and the product might hurt sales. The reality is that putting doors on your cases can be a promotional plus,” said Hillphoen

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