Fine-Tune Frozen Layouts for Big Sales Increases

Fine-Tune Frozen Layouts for Big Sales Increases

Frozen departments are among the most heavily trafficked in the supermarket, with 40% of shoppers at least passing through. Many of the customers who stop to shop are converted into buyers, but a significant number are not and walk away. The challenge is to capture those sales. A sophisticated video imaging technology which synchronizes with point of purchase data from individual shoppers provides insights into increasing category sales by as much as 10-15%. Full article brought to you by Hillphoenix.

Fine-tuning the design of the frozen department can bring significant sales increases, said Rajeev Sharma, chief executive officer, VideoMining Corp., State College, Pa.

Category insights derived from research into shopping patterns have shown that changing the sequence of products result in a 10-15% sales lift in that aisle, he said.

Using as many as 150 ceiling-mounted cameras in a store, VideoMining captures the in-store path to purchase of over 10 million shopping trips of

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