Fine-tuning the design of the frozen department can bring significant sales increases, said Rajeev Sharma, chief executive officer, VideoMining Corp., State College, Pa.
Fine-Tune Frozen Layouts for Big Sales Increases
Frozen departments are among the most heavily trafficked in the supermarket, with 40% of shoppers at least passing through. Many of the customers who stop to shop are converted into buyers, but a significant number are not and walk away. The challenge is to capture those sales. A sophisticated video imaging technology which synchronizes with point of purchase data from individual shoppers provides insights into increasing category sales by as much as 10-15%. Full article brought to you by Hillphoenix.