Fresco Y Mas store tour

Southeastern Grocers last week converted five Miami-area stores to its new Fresco Y Mas banner catering to Hispanic shoppers. The stores got new interior design and a thorough remerchandising focusing on assortments Hispanic shoppers like most at sharp pricing. In an interview with SN, Ian McLeod, Southeastern’s CEO, said between 85% and 95% of the households of the converting stores speak Spanish as a primary language. The store brand conversions come of top of previous initiatives to lower retail prices.

Following are photos from the Grand Opening event at a Fresco Y Mas in West Miami.

Related article: Fresco Y Mas comes to 5 new sites

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish