High on Charlotte
Southeastern CEO Ian McLeod, who attended the opening, calls Charlotte “a vibrant city that is growing and changing quickly, and we recognized an opportunity to provide a fresh store for this community.”
Shake on it
Store manager Michael Levy greets a customer Wednesday morning.
The Harveys banner is evolving into Southeastern’s discount option, as manifested by the big $1 Zone and its 650 items in the Charlotte store.
Sunny side up
A bright yellow décor tried out in a Jacksonville, Fla., conversion followed Harveys to North Carolina.
A revamped meat department offers larger pack sizes.
Southeastern also freshened up the produce department, putting an accent on specials.
The new Harveys competes for customers in a city with plenty of shopping options. Its nearest rivals are discounters, too: Save-A-Lot and Aldi, and McLeod says, “I could probably list six or seven competitors in this market area.”
Mayor Jennifer Roberts (right center, in white) joined CEO McLeod, other dignitaries and store employees to welcome Harveys to Charlotte.