Company and local dignitaries cut the ribbon officially opening a Harveys Supermarket in Charlotte, N.C., Wednesday morning — after an overnight conversion from another Southeastern Grocers banner, Bi-Lo. It’s the first Harveys location in North Carolina, and Southeastern’s third overnight banner conversion in recent months.
Southeastern CEO Ian McLeod, who attended the opening, calls Charlotte “a vibrant city that is growing and changing quickly, and we recognized an opportunity to provide a fresh store for this community.”
Shake on it
Store manager Michael Levy greets a customer Wednesday morning.
Dollar discount
The Harveys banner is evolving into Southeastern’s discount option, as manifested by the big $1 Zone and its 650 items in the Charlotte store.
Sunny side up
A bright yellow décor tried out in a Jacksonville, Fla., conversion followed Harveys to North Carolina.
Butcher shop
A revamped meat department offers larger pack sizes.
Refreshment
Southeastern also freshened up the produce department, putting an accent on specials.
Consumers’ choice
The new Harveys competes for customers in a city with plenty of shopping options. Its nearest rivals are discounters, too: Save-A-Lot and Aldi, and McLeod says, “I could probably list six or seven competitors in this market area.”
Numbers 1
Mayor Jennifer Roberts (right center, in white) joined CEO McLeod, other dignitaries and store employees to welcome Harveys to Charlotte.