Freshfields Farm has two stores in Orlando and one in Jacksonville, Fla. The 12,000-square-foot market devotes 4,000 square feet to fresh produce, a department that shares common partitioned cooler space with the separate meat market.
A barn motif dominates the meat side of one of the Orlando stores.
Separate meat market
The meat market features antibiotic-free poultry and grass-fed beef.
Mounds of mangos
Brazilian mangos are featured in the fresh produce department. Fresh produce represents about 39% of total store sales, Freshfields Farm said.
The produce department and the meat market have separate checkout areas, with free cashiers noted on overhead digital screens.
Between the produce side and the meat market is an outdoor-access ice cream and hot dog purveyor.
Grass-fed beef and antibiotic-free selections are available.
Freshfield Farm said about 15% of its produce sales are in organics. The market offers between 15 and 20 SKUs of fresh-cut produce.
About 20% of Freshfields Farm’s produce is grown locally, which the company defines as being sourced within 400 miles of the market. The average number of locally grown products is 40.
In arm’s way
Burlap shopping bags emblazoned with “Put Some Farm on Your Arm” are sold near Freshfields Farm’s checkout area.
Street signage advertises strawberries, which are among the five top-selling produce items that also include blueberries, raspberries, conventional bananas and red seedless grapes.
The produce department also sells a variety of dried beans, all marked with state of origin.