The design strategy emphasizes customer service as part of the brand architecture and customer journey.
The design integrates omnichannel solutions like click-and-collect, mobile self-scan and in-store interactive screens.
Produce sets the fresh tone of the store, designers say, with a goal of making it “a feast for the senses.”
“If you are very big and strong, you also need to be very kind and helpful – if you want to be liked,” Blink said.
Although a big store, displays and messaging aims to bring “human scale in both architecture and tone of voice.”
The store makes a value impression with sale displays while seeking to emphasize craftsmanship through staff interactions with customers.
Officials say store profits are have increased substantially, and sales in some categories, like bread, are up dramatically, since the store opened in June.