Winn-Dixie switches banner to Harveys in low-cost format test

In a move officials hope can provide an appropriate format for conventional stores serving lower-income neighborhoods, Southeastern Grocers this morning is putting a new face on a conventional Winn-Dixie store.

Southeastern closed a Winn-Dixie store on the Northwest side of Jacksonville, Fla. early Tuesday evening and converted the location overnight to Harveys, Southeastern's brand of small, value-focused stores located primarily in small rural communities.

Officials

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish