Winn-Dixie switches banner to Harveys in low-cost format test

In a move officials hope can provide an appropriate format for conventional stores serving lower-income neighborhoods, Southeastern Grocers this morning is putting a new face on a conventional Winn-Dixie store.

Southeastern closed a Winn-Dixie store on the Northwest side of Jacksonville, Fla. early Tuesday evening and converted the location overnight to Harveys, Southeastern's brand of small, value-focused stores located primarily in small rural communities.


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