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Changing channels: Traditional grocery gains ground

Changing channels: Traditional grocery gains ground

Channel migration is slowing as alternative channels mature. In 1988 the traditional grocery channel, led by traditional supermarket, still commanded the lion’s share of sales generated from grocery and consumable products. Since then, the channel has lost dollar share to the non-traditional grocery channel, which continues to be led by supercenter/mass and wholesale club stores. Astute manufacturers and non-traditional retailers quickly learned that selling food increased traffic and dro

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