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The rise of ‘discountvenience’

The rise of ‘discountvenience’

Channel blurring has been a feature of grocery retailing for many years, but has become even more prominent in recent times. Shoppers have increased the number of channels they’ve been using, and retailers have been developing new formats that cross traditional channel boundaries in response to this.

One of the most widespread examples has been the development of hybrid formats which bridge the divide between discount and convenience, a global phenomenon in grocery retailing that

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