Walmart Stores is testing, tasting and developing national brand and private label products in its new 12,000-square-foot Culinary & Innovation Center in Bentonville, Ark.
At a media event attended by SN last Thursday, a range of fresh and packaged products were introduced.
"We know customers are seeking healthier products," Marlena Bond, senior director of dry grocery, private brands for Walmart told SN, "and we're working very closely with suppliers to make sure we meet all the USDA organic standards. We feel really good about the flavors and the performance and the delivery of these products and think that the customer once they try them will have a really positive experience."
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