Supervalu Expands Distribution of Essential Everyday

LAS VEGAS — Supervalu is extending the Essential Everyday private-label created last year to consolidate its retail stores' banner brands, to select independents.

Since last June, traditional Supervalu stores have transitioned to Essential Everyday in the cereal, wholesome snacks, pasta and pasta sauce categories. Once the full rollout is complete early next year, the 2,400-item line will be available to more than 2,0

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