CBS to Acquire In-Store Video Screen Vendor SignStorey

CBS here yesterday it will pay $71.5 million in cash to buy SignStorey, Fairfield, Conn., which provides supermarkets with video screens in perimeter departments like produce and deli/bakery that display video programming and advertising.

NEW YORK — CBS here said yesterday it will pay $71.5 million in cash to buy SignStorey, Fairfield, Conn., which provides supermarkets with video screens in perimeter departments like produce and deli/bakery that display video programming and advertising. Once the deal closes — which CBS expects will happen during its fourth quarter — SignStorey will be renamed "CBS Outernet." SignStorey currently has digital video displays in more than 1,400 supermarkets across the country, and the company ha

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