Data Driven

Data Driven

In discussing Safeway's recent financial success, Steve Burd, its chairman, president and chief executive officer, speaks about the chain's adoption of a format, its development of proprietary lines of natural and organic products and a premium line of perishables, among other initiatives. He rarely alludes to what role, if any, technology has played in the chain's turnaround. Yet technology especially

In discussing Safeway's recent financial success, Steve Burd, its chairman, president and chief executive officer, speaks about the chain's adoption of a “lifestyle” format, its development of proprietary lines of natural and organic products and a premium line of perishables, among other initiatives. He rarely alludes to what role, if any, technology has played in the chain's turnaround.

Yet technology — e

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