Data Key to Wal-Mart's Grasp of Consumers

While Wal-Mart Stores has always been noted for leveraging sales data to drive efficiencies in its supply chain, the world's largest retailer is putting an increasing emphasis on analyzing consumer data to gain a better understanding of shoppers, according to Rollin Ford, the company's executive vice president and chief information officer. Of particular interest to Wal-Mart is the female

SAN ANTONIO — While Wal-Mart Stores has always been noted for leveraging sales data to drive efficiencies in its supply chain, the world's largest retailer is putting an increasing emphasis on analyzing consumer data to gain a better understanding of shoppers, according to Rollin Ford, the company's executive vice president and chief information officer.

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