Dorothy Lane Biometric Loyalty Program Off to Fast Start

Dorothy Lane Market, a three-store independent, has signed up 3,000 customers to its biometric loyalty and payment program just two weeks after a soft launch on July 18 and a week after the official launch July 25, said Amy Brinkmoeller, director of information services.

DAYTON, Ohio — Dorothy Lane Market, a three-store independent here, has signed up 3,000 customers to its biometric loyalty and payment program just two weeks after a soft launch on July 18 and a week after the official launch July 25, said Amy Brinkmoeller, director of information services. The program, provided by Pay By Touch, San Francisco, allows shoppers to use a fingerprint scan to call up and print a list of 10 targeted offers at an in-store kiosk and then receive the discounts — and p

Register to view the full article